When you purchase goods, you enter into a contract with the company that operates the store. There are a number of laws that specify the minimum level of protection for the customer that must be provided by the seller. Other laws protect consumers against misleading and aggressive marketing tactics.
Together, these regulations give the consumer various rights, such as the ability to return a faulty item or to cancel a transaction conducted at a distance. They also make it illegal for companies to act dishonestly or mislead the consumer in their marketing.
A few perquisites, however, are that as a consumer you must be aware of the companies involved, you must know the involved parties’ contact information, and you must have actually entered into a contract with the seller. Unfortunately, this is not always completely obvious when it comes to online shops and that’s where the “e-commerce” law comes into the picture. The law regulates what every company that provides goods and services through the internet must inform consumers about. This information is required so that consumers are able to identify and get in contact with the company operating the online store.
Just because a seller has provided the above information, it does not guarantee that it is accurate. Sometimes, unscrupulous sellers will post false company names, addresses or telephone numbers.
If you are in any way suspicious of the seller’s identity, you should verify that the store is indeed operated by the legitimate company listed. This is best done through their website’s official contact details as the information provided by the store’s owner may not lead to the true company, but instead to the people behind the scam.
If any information is missing altogether, shop from a different store!